Final Four title game ticket prices drop 15 percent after Kentucky loss

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Wisconsin’s win over Kentucky in the Final Four on Saturday not only means it’s the end of the season for John Calipari and his players, but also the end another journey for all the fans in Big Blue Nation.

While some took the streets in Lexington, others began unloading their tickets for Monday night’s championship game. Kentucky traveled well to Indianapolis, so now the supply and demand of the ticket market has changed. The secondary ticket market was adjusting as the events of Saturday night were unfolding.

According to Forbes.com, the demand for Monday night’s title game actually jumped 13 percent after Duke’s win, only to fall following Kentucky’s loss.

via Forbes.com:

Following the Wisconsin victory, ticket prices actually declined 15.4% to an average of $617.88, below the average price prior to tonight’s games. The get-in price also declined, albeit by a lesser degree. After falling 5.7% following Wisconsin’s victory, the get-in price now stands at $165.

The ticket price on the secondary market is expected to drop as we get closer to Monday night, but the draw of Duke and Wisconsin will likely keep it from hitting UConn-Butler levels. The highest average ticket price for a national championship game since 2011, according to Forbes, is 2013’s Louisville-Michigan showdown in Atlanta with an average of $561.48 right at tip off.

Kentucky (USATSI)
Kentucky players react after losing for the first time on Saturday. (USATSI)

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