The number of online sportsbook choices available to sports bettors has exploded in recent years.
With new brands from around the world opening for business all the time, how can sports bettors know they are dealing with a legitimate and reputable online sportsbook that not only offers a fun online betting experience but also protects their online deposits?
Faced with regular news reports of online sportsbooks going out of business within months or weeks of their launch, sports bettors have become nervous about making deposits at newly launched sportsbooks.
One option worthy of consideration by sports bettors in the United States is Bovada.
Established in 2011, following online sportsbook Bodog’s exit from the US market, Bovada publishes betting lines on sporting events from around the world, and is regulated by the Kahnawake Gaming Commission, located in the Mohawk territory of Kahnawake, Canada.
Bovada’s four years in business gives it a longer track record than most online sportsbooks. But a lengthy track record is no guarantee of legitimacy in any business.
Since its launch, Bovada has grappled with many of the business issues that have plagued other sportsbooks in recent years and raised the ire of online sports bettors, including concerns about secure deposits and reliable customer service.
The company has responded with a two-pronged strategy to improve the user experience and strengthen customer confidence in their online brands.
In particular, recent changes to Bovada’s user interface were made, enabling safe and secure cash deposits with a single click or tap, using major credit cards or debit cards, accompanied by bonuses that can be redeemed at both their sportsbook and online casino
A secure withdrawal option provides payouts by cheque or bank wire, typically within a few days.
Bovada has also addressed support concerns by implementing a dedicated telephone customer service hotline, available to users 24/7, 365 days a year.
Staff manning the phone lines address customer issues related to betting lines, specific wagers, and issues with deposits and withdrawals, which in turn has contributed to increased customer confidence and strengthened Bovada’s position in this burgeoning industry.