NCAA and Turner Live Events have partnered up with Maroon 5 for this year’s March Madness Music Festival at the Final Four in Houston. The announcement came on Thursday afternoon. Maroon 5 will headline the event, which will run on multiple days and feature plenty of other yet-to-be-announced artists.
The festival will run from April 1-3 and be produced by Turner Live Events at Houston’s downtown Discovery Green. The NCAA always does this right in making the multi-day celebration free to the public. You don’t need to buy a ticket to go and have a good time and watch some tunes.
A twist to this year’s proceedings: Some of Maroon 5’s gig will be featured during the iHeartRadio Music Awards, which airs live on Sunday, April 3, at 8 p.m. ET.
It’ll be interesting to see what other acts get booked for Houston this year. Weezer and Rihanna played in Indy last year. Dave Matthews Band, My Morning Jacket, The Black Keys, Taylor Swift, Bruce Springsteen, fun., Tim McGraw, The Killers, LL Cool J, Muse, Jimmy Buffett — all previous headliners.
When more acts are confirmed, we’ll update this story.