The evolution of the Las Vegas “bro”, bro

It’s funny to me to see the meaning of words evolve.

There was a time where a “hipster” was a shoe gazer that listened to independent music before it was popular and visited only independently owned stores. Today the word “hipster” is basically used to describe anyone who’s on trend with fashion, music or whatever.
The word “bro” is undergoing a similar transition.

Urban Dictionary says a bro is an “Obnoxious partying male who is often seen at college parties.” The definition goes on to mock this person but in mainstream vernacular the word “bro” is now used to refer to someone as another dude, guy or fella.
There are lots of dudebrofellas when you walk into a Vegas sports book. In fact, about 99 percent of the people in a sports book will fall into this category. This new age of football consumption offers a vast array of ways for a bro (or a group of bros) to watch football in Vegas.

Here are a few fun examples:
The VIP Bro: The MGM Grand and Aria sports books offer Skyboxes that provide a luxurious stadium-like experience within a sports book. With second-level views of more than 50 channels of simultaneous action and personal beverage service, Skyboxes elevate a player’s game to the next level.

A view from the Skybox at the MGM Grand sportsbook.

The Beer Bro (my kind of bro, bro): The Pub at Monte Carlo has 15 times as many beer selections as players on the field. You can sample a flight from local craft breweries or “travel the world” with an extensive international selection. Monte Carlo closed their sports book so this is where you’ll have to watch the games if you’re at Monte Carlo.
Video Poker Beer Bro (this bro sounds familiar): Tag Sports Bar at The Linq Hotel offers around 300 different beers from around the world. The difference between Tag and The Pub is that this bar also has video poker which will offer comp’d beers if you’re playing while the games are on. What’s better than great comp beer selection, video poker, every football game on TV?
The Brunch Bro: Todd English P.U.B. in The Shops at Crystals (a three second walk from the Aria lobby) has a brunch menu of beer cocktails including the “ManMosa” and a build-your-own Bloody Mary bar. There’s also a decent beer selection and plenty of tasty pub bites here to get the days started. Todd English has plenty of TV’s so you don’t miss any of the games.
The Low Rollin Bro: Head to Downtown Vegas at the crack of dawn and grab a short stack of pancakes at DuPar’s before going to the Golden Nugget to pick up some caffeine for the games. This bro goes to the Nugget sports book to get down on a few early games before watching the action. After the games he heads out for some $5 Pai Gow poker and craps and comp craft beer at Main Street Station.
The Tech Bro: The InteractivePro Tables available at MGM Grand, The Mirage and Bellagio offer a tabletop display to keep an eye on fantasy league stats, watch multiple games on more than 20 networks and play blackjack at the same time. These tables are sick, bro.
The Old School Sports Betting Bro: Nothing fancy here. He just goes to the most famous sports book in Vegas and just watches the games at the newly renovated Westgate sports book.


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